Every day, hundreds of millions of hours of videos are consumed by over a billion users around the world. From how-to videos to product reviews, consumers are using videos as their go-to source for their informational and entertainment needs. It’s no surprise that the popularity of videos has grown exponentially in recent years with no indication of it subsiding. Whether you’re a video blogger or a marketing professional, supplementing your video with a transcript is a simple way to maximize the value of your content. Listed below are some key reasons why you should consider transcribing your videos.
Improve the User Experience
You can improve usability and enhance the user experience by making the text from your media available. Give your users the choice of watching, listening to, or reading your content. By giving your audience these options, you are allowing them to use your information, share it with their audience, and further engage with you. TED does an incredible job of incorporating transcripts into its videos by using what’s called an Interactive Transcript. As the videos play, users can search and navigate by clicking on any word to jump to the exact moment when it is being spoken in the video. This feature makes it easier to follow along, refer to certain points, and absorb the material.
Maximize Your Search Engine Optimization Efforts
Your spectacular new video is now complete and you’re ready to share it with the world, but there’s one thing you should know: search engines today cannot properly “read” audio and video files, making it difficult for them to locate your creation. Thankfully, there’s a simple solution for that. Transcribing your media allows search engine spiders to read the full text of your content so that it is properly indexed. This makes your content more searchable and can drive more traffic to your website. You can drop the transcript into the description of the video, include it as a downloadable document, or use it to add captions and subtitles, which leads us to another key benefit to transcribing your videos.
Accommodate Users with Subtitles and Closed Captioning
Transcribing your videos and providing subtitles or closed captioning enables the deaf and hard of hearing community to enjoy your media. In fact, everyone can benefit from this feature. It allows users in places with structural hearing challenges, such as gyms, and sound-sensitive environments, like libraries, the opportunity to access your content. Closed captioning also improves comprehension for viewers, particularly when dialogue is spoken quickly or when a speaker has an accent.
Use Transcripts as Learning Tools
Teachers often utilize multisensory teaching techniques to stimulate learning by engaging students on multiple levels. Some students are more auditory learners while others respond better to visual tools. For many people, combining the two methods is more effective, because it allows the brain to comprehend the material through more than one medium. Students can utilize lecture transcripts as supplemental guides, helping them to absorb the material and refer back to specific points. Furthermore, transcripts are especially helpful for students who are learning English as a second language, because it allows them to see the words and familiarize themselves with new terms.
Translate Your Transcripts to Broaden Your Reach
The Internet has given us all the ability to access videos posted from around the globe and connect with other users who speak a different language. Take YouTube for example: this video-sharing giant is localized for 75 countries and available in 61 languages. Broaden your reach by translating your video transcripts into the language of your target region. Having a transcript available in their language is the next step you can take towards expanding your audience and increasing your multicultural appeal.
Now that you know the benefits of transcribing your videos, what should you transcribe? The options are endless! Here’s a list to get you started:
• YouTube Videos
• Commercials and Advertisements
• Company Meetings
• Marketing Materials
• Presentations, Panels, and Q&As
The best way to safeguard against errors is to have an experienced transcriptionist create the transcript: someone with a trained ear who can pick up on the things that a software program cannot. The last thing you want is for your message to be misinterpreted because of a typing error, especially if you plan to translate your content into a foreign language and make it available to new potential audiences.
So, while you’re working on your next video project, remember to keep these things in mind. Providing a transcript is a great tool for reaching a larger audience, engaging their attention, and maximizing your resources. We’d love to hear from you and learn about the creative ways you’ve used transcripts to enhance your projects. If you have a question or would like to share your experience, please email us or comment below.