Ubiqus Translation Services

Consumer Goods Translation Services

Cosmetics | Retail | Fashion | Food & Beverage

Having the best project managers in the industry makes Ubiqus uniquely suited to doing quality work for the consumer goods, retail, fashion, cosmetics, and food & beverage industries. We have built teams of expert linguists that offer decades of international exposure and experience combined with heightened cultural sensitivity; working together, they ensure that your words find the right home in the culture of their destination.

  • A Look Into How It's Done

Ubiqus provides a wide range of support to companies selling products to a worldwide audience of global consumers. While helping you maintain a unified voice across all forms of marketing materials and media formats, we also meet your internal and external communication requirements, including those of the financial, legal, human resources, and regulatory affairs departments. With the guidance and support of our client service teams, you will successfully communicate with your global base of consumers, employees, and other stakeholders in any language.

Ubiqus provides you with a team of seasoned professionals offering a combination of subject-matter expertise and experience with thousands of projects for consumer products organizations. From in-depth marketing campaigns and cultural analysis research reports to a single print, radio, or television ad, our specialized team has the cultural sensitivity and linguistic expertise to reach your target audience in over 130 languages.

Specialized Services:
Certified Translation
Translatability Assessment / Cultural Adaptation
Glossary & Style Guide Creation
Implementation of Translation Memory Software
Certified Back Translation
Cultural Consulting & Analysis

We excel in translating:
Product Packaging & Instructions (Primary/Secondary)
Catalogues & In-Store Circulars
Corporate Brochures, Flyers & Signage
Print Advertisements & Taglines
TV & Radio Spots
Focus Group Materials
Employee Communications / Internal Marketing Communications
Press Releases & Investor Relations Materials
Corporate Training Materials
Customer & Employee Surveys
Codes of Conduct / Human Resources Policies

To effectively build market share, marketing content requires more than just a literal translation — it must be adapted to create a compelling, culturally-appropriate message to customers with diverse language and cultural backgrounds. For over 60 years, Ubiqus has been partnering with marketing departments and creative agencies to adapt marketing campaigns that truly speak to a global audience in their language, resulting in enhanced visibility, consumer-base, and market share, while maintaining brand integrity.

Our specialized Translatability Assessment is specifically designed to maximize the effectiveness of your marketing efforts. During this process, our account management team reviews English content to address such issues as the use of acronyms, the possible creation of in-language qualifiers, the overall cultural sensitivity of the original English content, and any possible culturally-relevant enhancements that could be made to the source text prior to adaptation. This step provides clients with a fresh, new look at their marketing collateral from a foreign-language perspective, while also avoiding awkward/inappropriate cultural adaptations, multiple rounds of review by client reviewers, and costly additional alterations that may not have been originally included in your translation budget.

Once translations are approved, we create foreign-language versions of marketing materials that are visually compelling to all target markets. Our page layout professionals provide an assessment of the layout and images used in your materials in order to enhance their cultural appropriateness and ensure that they are suitable for specific cultural markets. Additionally, issues, such as tracking, leading, kerning, text expansion and contraction, reorientation of layout for right-to-left reading languages, such as Arabic and Hebrew, and the creation of PDFs with embedded fonts and fillable fields and/or formatting for the visually impaired will be assessed and addressed based on each document type and specific branding requirements.

Specialized Services:
Desktop Publishing & Typesetting (PowerPoint, QuarkXPress, InDesign, etc.)
Localization of Flash & Shockwave Files / E-learning Modules
Visual Adaptation / Colors & Use of Images

Ensuring the consistency and accuracy of foreign-language adaptations across various media platforms is critical to your internal and external communications. In addition to preserving your brand image and voice across all languages, Ubiqus offers technology services which ensure that delivery is effectively implemented across digital platforms, TV, and radio.

Specialized Services:
Audio & Video Production
Voiceover & Narration Casting (union & non-union talent)
Bilingual Supervision
Transcription & Time-Coding

Having successfully completed more than 80,000 projects, Ubiqus has a proven ability to help companies sell products and services to a global customer base.

“…Thank you (and your translators) for providing this document. I will forward it on to the appropriate people for their use in making marketing and other decisions. I really appreciate your going the `step beyond` to help us understand what we need to do to introduce our products into our emerging markets in Latin America, South America and Eastern Europe…”
Leo H., Senior Technical Writer at a consumer products firm